Business Model Generation and Canvas
The XLX-CEEM approach combines the XLX simulation with methods from creative entrepreneurship and the Business Model Generation framework. The aim is to stimulate creativity, innovation and entrepreneurial thinking before participants develop a full business concept.
Participants explore ideas, test assumptions and gradually build a business model using the Business Model Canvas.
Step 1 — Unlocking creativity
The program starts with short creative exercises designed to stimulate new ways of thinking.
Participants are encouraged to:
- break out of conventional thinking patterns
- explore unusual combinations of ideas
- discover opportunities in everyday situations
These exercises help create an open and innovative mindset.
Step 2 — Generating business ideas (professionalisation of existing ideas)
Participants then begin developing business ideas through collaborative exercises such as:
- Idea–Customer Iteration
- Innovation Fair
In these activities participants work in small groups to explore:
- possible products or services
- potential customers
- problems that could be solved
The goal is to identify promising entrepreneurial ideas.
Step 3 — Understanding customers
Using tools such as visual thinking and the empathy matrix, participants explore:
- who their potential customers are
- what customers need
- how customers make decisions
This helps teams connect their ideas with real customer needs
Step 4 — Building a first business model
Based on these insights, participants begin to structure their idea using elements of the Business Model Canvas, including:
- customer segments
- value propositions
- channels
- revenue streams
- key activities and resources
This step transforms an idea into an initial business model.
Each step is supported by a mentor/coach.
Through the following sub-steps
Round 1 – Month 1
The XLX simulation then allows participants to experience the first four months of running a business.
Participants work in teams of 3–4 and receive start-up capital. The simulation progresses through several rounds.
Focus on:
- value proposition
- product development
- identifying customers
Teams present a sub-pitch to an advisor/mentor.
Round 2 – Month 2
Focus on:
- marketing
- customer relationships
- revenue streams
Teams refine their strategy and present again.
Round 3 – Month 3
Focus on:
- key resources
- activities
- cost structure
Teams analyze how their business can operate sustainably.
Round 4 – Month 4
Teams integrate all elements into a full Business Model Canvas and elaborate their financial structure.
The program concludes with a final pitch to a panel of mentors or experts.
Learning outcomes
Through this process participants learn:
- creative idea generation
- customer-oriented thinking
- business model design
- entrepreneurial decision making
- teamwork and leadership
The simulation provides a safe environment to experiment with ideas and learn from decisions.